How to Hire Conversion Optimization Specialists
As marketing teams focus more and more on attracting website traffic, it becomes increasingly important to ensure that those visitors are becoming customers. This is where Conversion optimization specialists come in. Using data analysis, A/B testing, and user behavior insights, CRO experts improve the percentage of website visitors who complete a desired action on a web page, thus boosting conversion rates and ultimately business growth.
For this reason, many Conversion optimization specialists to either hire a CRO specialist or build an in-house team that can manage the process. However, there are a few things to keep in mind before taking either of these steps.
A CRO team needs a suite of tools to understand visitor behavior, create testing pipelines and run experiments that generate business pipeline and revenue. It is therefore important to define what hard and soft skills you’re looking for in your conversion rate optimization specialist, as well as what role they will play on the CRO team.
Conversion Optimization Specialists: Transforming Website Performance
Some experts prefer for a conversion rate optimization specialist to have experience in multiple areas, rather than specializing in a particular discipline. This type of expertise is often referred to as being “T-shaped,” where you have broad knowledge across several critical disciplines and deep expertise in one area.
Entry-level CRO specialists can expect to earn $50,000 to $70,000 per year, depending on their industry and level of experience. Mid-level professionals with 4-6 years of experience can make up to $100,000 annually. Senior leaders with a minimum of seven years of industry experience can make up to $180,000, depending on the scope and complexity of their role and responsibility.